Nepman performing during the event
In Blantyre, the Doppel Men’s
Conference took place at Lotus Hotel in Namiwawa. Business people, corporate
players and Castel Malawi clients were in attendance. On the agenda were fun
and games which saw winners walk away with Doppel beer branded materials.
There was also a lecture on mental health by psychologist Dr Chiwoza Bandawe
and a business talk which was presented by chief executive officer and founder
of information and communications technology company iMoSyS Maya Nkoloma. There
was also endless flow of Doppel beer and an exciting buffet during the
conference.
Castel Malawi’s communications manager Stanley Chiyola said as a company they
believe in creating fun for people and giving back to their consumers. He said
they wanted to have a real conference premised on what has always been talked
about on the social media as a fantasy.
“People have always referred to this imaginary conference, but we wanted to do
an actual one. The reason was to bring people together. Doppel is a beer for
men, so we wanted to use this brand to bring men together to have fun and talk
about real issues that affect their lives,” he said.
Chiwola said as a brand they are not just focused on the products they sale,
but they also care about the well-being of their consumers; hence,
incorporating the sessions about business and mental health which is affecting
a lot of men in the country.
He said: “We brought in speakers to talk about business and mental health. Men
hold a lot of responsibility. If you look at the data, it is men who are mostly
committing suicide. Bringing in these speakers was one way of letting them know
that they are not alone in whatever they are going through.”
Chiwola said they have been impressed with the response they received and they
plan is to make it an annual event.
On his part, Nkoloma said the conference served a good purpose to make men
aware of how to deal with the challenges they face in a more responsible manner
than seeking the easy way out.
“The statistics show that suicide and mental health issues are is common among
men. Men are expected to do a lot and that puts them under pressure.
Unfortunately men are timid beings and are unable to share their experiences
when faced with such adversity. This platform was perfect for making them open
up on problems they face,” said Nkoloma.

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